Messe Frankfurt is the world’s largest trade fair, congress and event organizer with its own exhibition grounds. The group employs more than 2,500 people at around 30 locations around the globe.

With boundless passion and a wealth of experience, Messe Frankfurt has been active in the international trade fair business, both in Frankfurt and worldwide, for some 800 years. From automotive to logistics, from textiles to music, from energy efficiency to security, from homes to beauty – Messe Frankfurt’s program of trade fairs, congresses and other events is extremely comprehensive. And the quality of their events meets the very highest standards.

The right people, the right encounters at the right place – this is the basis on which Messe Frankfurt designs their events.


“sensalytics is the perfect partner when it comes to footfall tracking and managing cleaning teams for our more than 60 sanitary rooms. By using Managed Cleaning we were able to further increase the satisfaction of fair visitors and can optimally schedule the cleaning staff.“

Simon Schilling
Infrastructure Services


More than 800.000 visitors are counted on several fairs. 60 sanitary rooms are spread over eleven fair halls. These sanitary rooms are heavily frequented during a fair. Cleaning teams are challenged to provide constantly clean sanitary rooms and supply of toilet tissues, soap etc. Furthermore, it is desired to decrease closing-time of sanitary rooms during the cleaning process.


Modern, easy mountable 3D sensors are mounted at the entrances to the sanitary rooms. The easy installation process leads to a smooth roll-out. Different types of 3D sensors allow installation heights from 2.2 to 20 meters.

Tracking starts right after the installation of the 3D sensors. It performs 100% anonymous and distinguishes between in- and outgoing visitors. Tracking data is sent to the sensalytics system in near real-time and is available for analytics just in time. In parallel sensalytics‘ rule-based notification engine monitors visitor numbers and utilization of sanitary rooms to notify cleaning teams via SMS and email once events, that have been defined before, occur (e.g. “Another 200 visitors in hall A, room 2.1“). The message includes the exact location and the current visitor count. Cleaning teams now decide where to go first: where the highest cleaning need and consumption of materials is expected.



The previous time-based cleaning strategy (“Check sanitary rooms every 2 hours“) has been transformed into a smart, demand-oriented cleaning strategy.

Cleaning teams work more efficiently now. This leads to an optimized cleaning of the sanitary rooms. Satisfaction of visitors has been increased further and the cleaning costs have been de-creased effectively.